Staff
Glenn R. Kessler, President and CEO
At HCD Research, Glenn Kessler ushered in the Internet as a marketing research tool, and was instrumental in implementing web-based advertising research applications to measure the effectiveness of print and broadcast advertisements. In addition, he has assisted large and mid-sized companies in developing strategies for merging product lines and sales organizations.
Mr. Kessler has been interviewed by national and regional broadcast programs and quoted in leading national newspapers as an expert on political advertising testing during the 2004 and 2008 Presidential elections. He has co-authored several articles on Internet marketing applications and has presented at national medical marketing meetings and advertising conferences.
Mr. Kessler has also appeared on ESPN's "Outside the Lines" to discuss the company's Super Bowl ad testing. He has conducted radio interviews with the Associated Press, CBS, CNN and various national and regional stations. He was also a weekly guest on XM Podus '08 radio, where he discussed political advertising and other controversial political events, during the 2008 presidential election.
Prior to founding HCD Research, Mr. Kessler held sales and marketing positions with Roche Diagnostics Systems and Ortho Diagnostic Systems, a Johnson & Johnson company. He served as director of national accounts and was a member of the Roche Diagnostics Operating Committee. Mr. Kessler was also a business unit manager for Immunoassay Products and marketing manager for computer data management systems.
In addition to his experience in the health care industry, he was a market research analyst for TimeLife Incorporated. Mr. Kessler also served as an adjunct professor at the University of Baltimore, where he instructed undergraduates in consumer behavior as part of the college's marketing program. Mr. Kessler earned a BS from American University and an MBA from the University of Maryland.
James P. Rowell, Vice President
Prior to co-founding HCD, Mr. Rowell was the President of the Somerset Consulting Group, a company that specialized in sales and marketing consulting, specifically in the area of market research and new business development. These services were integrated with HCD Research in 1993.
Earlier work experience includes Ortho Diagnostic Systems, a Johnson & Johnson company, from 1969 to 1985. Positions held include: Group Product Director, Marketing Director, Sales Manager and Sales Representative. Responsibilities included general management of sales and marketing functions including market research, product finance, national accounts, sales training and development, product promotion and advertising, technical services and technology acquisition.
Mr. Rowell received his Bachelor of Arts Degree from Olivet College in 1966 and served in the US Army from 1966 to 1969 earning the rank of First Lieutenant.
Arthur J. Kover, Ph.D., Consulting Director, Advertising Research Services
Arthur Kover, Ph.D., is responsible for guiding HCD's advertising research services, and is focusing on designing optimal methods to adapt advertising research to the Internet.
Dr. Kover is the former editor of The Journal of Advertising Research, and is a Management Fellow at the Yale University School of Management.
During the 90's, he was the Chairman of the Marketing Department at Fordham University's Graduate School of Business. Prior to entering academia, Dr. Kover spent 20 years working on research and strategic initiatives at some of the world's largest advertising agencies, including Kenyon & Eckhardt (now Bozell), Cunningham & Walsh and J. Walter Thompson.
He earned a BA in sociology from Cornell University and a Ph.D. in sociology from Yale University. He is past president of the Market Research Council and the Advertising Agency Research Directors Council. He has written numerous articles and has presented research at many major conferences.
Craig Alter, M.D., Consulting Medical Director
Craig Alter, M.D., serves as consulting medical director for HCD Research. Dr. Alter is responsible for assessing strategic requirements and interpreting medical issues for marketing research projects and medical conferences. He also acts as a moderator for on-line consensus groups and assists in the design of medical research questionnaires.
Dr. Alter is a specialist in Pediatric Endocrinology Division of The Children's Hospital of Philadelphia and a Clinical Associate Professor of Pediatrics at the University of Pennsylvania School of Medicine. Previously, he served as Assistant Professor of Pediatrics at the University of Massachusetts Medical School.
During his tenure, Dr. Alter has been the recipient of numerous awards and grants, including Fellow Teacher of the Year Award, Faculty Teaching Award and National Faculty Development Scholars Program.
Dr. Alter earned a BA, Summa Cum Laude, in mathematics and chemistry from the University of Pennsylvania, and an M.D. with honors from Harvard Medical School and the Massachusetts Institute of Technology Health and Science Program. He served his residency at Boston Children's Hospital, which is ranked among the nation's leading children's hospitals.
Dr. Alter is a renowned lecturer, having presented at national and international medical conferences on pediatric endocrinology and diabetes. He has also authored and co-authored numerous articles and research papers for prominent U.S. and international peer-reviewed medical journals.
Robert Feldman, Vice President of Marketing Research Services
As director of account services, Robert Feldman is responsible for expanding business opportunities within existing accounts, developing new business and forming strategic alliances with other business partners. During his 30-year career, Feldman has specialized in domestic and global marketing and marketing research, including more than 10 years in the international pharmaceutical industry in new product development, Rx to OTC conversions and strategic planning.
Prior to joining HCD Research, Feldman was vice president of business development and client services for Macro International, a wholly-owned division of Opinion Research Corporation. He also served as director, business development, for the international division of BASES.
Previously, Feldman held positions at Schering-Plough, serving on the global launch team for the Claritin RX to OTC conversion. He also developed the international market research function at Allergan Pharmaceuticals, managing the ethical ophthalmic and contact lens care products marketing research programs. Feldman earned a BBA in statistics and an MBA from Bernard Baruch College.
Marcella Inserra, Vice President, Communications and Digital Research
As vice president of communications and digital research, Marcella Inserra assists in identifying new business opportunities within the pharmaceutical industry and other industries. Her main responsibilities include business development, developing new products within the consumer research arena and managing qualitative and quantitative research projects.
Prior to assuming her current responsibilities at HCD Research, Ms. Inserra was responsible for recruiting participants, fielding surveys, coordinating projects and developing budgets and project timelines. Ms. Inserra also plays an integral role in developing and enhancing the processes within the company's project management department.
She has participated in various marketing research conferences and training programs including CASRO's (Council of American Survey Research) Advanced Project Directors Training Workshop and Sales Workshop.
Ms. Inserra earned a BA in mathematics from The College of New Jersey.
Joseph Cesaria, Vice President, Business Development
As a vice president of business development for HCD Research, Joe Cesaria is responsible for identifying and developing new business opportunities in the financial services, media/entertainment and consumer package goods industries.
Mr. Cesaria has nearly two decades of primary research experience in the areas of financial services, media/entertainment, consumer package goods and telecommunications, with a focus on implementing media and entertainment research solutions.
Prior to joining HCD Research, Mr. Cesaria served as group director, media research for InsightExpress, where he was responsible for managing and developing new business opportunities with premier media companies, including NBC Universal, MTV Networks, Warner Brothers, Disney Meredith Publishing and Forbes.com, among others.
Previously, he served as director, client development with Ipsos-Insight, where he was responsible for identifying and developing new business for specific industry sectors including financial services, cable, media/entertainment, consumer package goods and telecommunications. He also managed all phases of the research process including recruiting, questionnaire design and development and data analysis and reporting.
Mr. Cesaria also served as a director of research analysis with Barry Leeds & Associates, where he was responsible for analyzing statistical data from primary research, creating comprehensive reports and presenting the findings to financial services clients. He also conducted regulatory/compliance reviews for financial services firms. Mr. Cesaria began his career as a senior project manager with Norman Hecht Research.
Mr. Cesaria earned a BS in marketing from Lehigh University and an MBA in finance from Dowling College.
Richard Berke, Vice President New Business Development and Legal Affairs
Richard Berke directs operations, including IT services and marketing research programs. He is also responsible for providing guidance on legal matters that include contract, privacy, intellectual property, security and other technology related issues.
Prior to joining the company, Berke held various legal and academic positions, including serving as an attorney in a private law practice and as an adjunct professor at the Community College of Philadelphia.
Berke earned a BA from the State University of New York at Stony Brook and a JD from Boston College. He is licensed to practice law before the courts of the Commonwealths of Pennsylvania and Massachusetts, United States District Court for the Eastern District of Pennsylvania, and the U.S. Court of International Trade. He has also earned various technology related certifications including CNA 3 and CNA 4.
Young Ju Yoon, Vice President, Analytics
As vice president of the analytics group at HCD Research, Young Ju Yoon is responsible for consulting with account executives regarding sampling and research methodologies. She is also responsible for directing the company's market research analysts and managers in areas ranging from data analysis to developing actionable recommendations for clients.
Ms. Yoon has extensive experience in multivariate analyses and many types of market research projects including advertisement concept testing, advertisement effectiveness tracking, ATU tracking, needs assessment, market segmentation, brand positioning, customer satisfaction and product tests in the health care and CPG industries.
Prior to joining HCD Research, Ms. Yoon served as a marketing research consultant for Dongseo Research and worked as a freelance translator, during which time she translated research studies from Korean to English for various market research firms.
Ms. Yoon was a member of the editorial staff of Women and Society, a nationwide journal published by the Korean Women's Study Institute and served as a research assistant at the Korea Cultural Policy Institute.
Ms. Yoon earned a BA in journalism and broadcasting from Ewha Woman's University, an MA in Sociology from Seoul National University and an MBA in marketing and applied statistics from Rutgers University.
Moira Olszak, Vice President of Staff and Administration
Moira Olszak serves as vice president of staff and administration for HCD Research. She is responsible for managing all areas of human resources programs and policies, including hiring, benefits, employee relations and training.
In addition to managing human resources, Ms. Olszak is responsible for directing the strategic planning and implementation of information technology-related initiatives. She also maintains the role of account executive for the company's database products.
Ms.Olszak joined HCD Research in 1993, as an account executive and was one of its first employees. Initially, Ms. Olszak was the primary customer contact for all inquiries relating to data sales and project management.
She earned BA degrees in psychology and business management from Georgian Court State College.
Paul Brala, Ph.D., Consulting Director, Qualitative Research
Paul Brala, Ph.D., is a practicing clinical psychologist, with more than 15 years of experience in survey design, measurement and analysis. As a consulting director for HCD Research, Dr. Brala is focusing on issues related to the optimal therapeutic management of patients on psychotropic medication.
In addition to his association with HCD Research, Dr. Brala heads a private practice and consults on business related issues. Previously, he was a staff psychologist for the Children's Psychiatric Center in Morganville, NJ, and Clinical Director of Behavioral Health Services at the Colorado River Indian Reservation. Dr. Brala also served as a field supervisor in the Graduate School for Applied Professional Psychology at Rutgers University.
After serving four years as a U.S. Navy Medical Corpsman, Dr. Brala received a BS with a double major in biology and psychology from Florida State University. He also earned an MS and a Ph.D. in clinical psychology from Florida State University, during which he completed an extensive minor in neuropharmacology at the Florida A&M School of Pharmacy.
Dr. Brala has authored and co-authored scientific articles, abstracts and posters, and has presented at international clinical conferences.
Vicki Lunden, Project Manager
As a project manager for HCD Research, Vicki Lunden is responsible for managing quantitative and qualitative projects, omnibus studies, and other projects such as seminars and training sessions.
Prior to joining HCD Research as one of the first employees, Ms. Lunden served as a database management consultant. She has held various sales and marketing support positions with the company, during which time she was responsible for developing budgets and timelines, reviewing proposals and contracting external resources.
Ms. Lunden began her career with Ortho Clinical Diagnostics, where she held marketing support positions, including marketing coordinator for the company's sales force.
She has participated in various marketing research conferences and project management training programs.
George (Tripp) Carey, Marketing Research Consultant
Tripp Carey has nearly two decades of experience as a counseling psychologist and focus group moderator. During that time, Mr. Carey has conducted in-depth interviews and moderated focus groups for clients in the pharmaceutical and diagnostic industry. Mr. Carey has also designed and developed discussion guides and written numerous reports.
In addition to his association with HCD Research, Mr. Carey is the founder of White Oak Counseling Center. In private practice since 1990, he continues to provide individual, couples, and family counseling in the eastern Pennsylvania area. He has served as a staff psychologist for Lenape Valley Foundation, where he was the Director of Biofeedback and Stress Management and also managed a satellite office.
Mr. Carey earned an MS in community counseling from Villanova University and is a licensed psychologist in Pennsylvania. He also earned a BS in engineering from the University of Oklahoma. Carey has completed RIVA training for qualitative researchers and is an active member of QRCA.
Mr. Carey has also served as an adjunct faculty member of psychology at Delaware Valley College, and continues to conduct workshops for companies, schools, churches and community organizations.
Susan Riley, Marketing Research Consultant
Susan Riley has more than two decades of product management and health care moderating experience, having moderated nearly 2,000 promotional meetings and focus groups. In addition to moderating focus groups for HCD Research, she also develops discussion guides, analyzes data and writes comprehensive reports.
Prior to her association with HCD Research, Ms.Riley served as an independent moderator for pharmaceutical companies. As a product marketing manager with NDC Health and marketing director for IMS Health, she authored IMS Business Watch: Year in Review, and also received the vice-president's award for new product launch excellence. She also served as a moderator with The Vanderveer Group and as principal market analyst with Healthcare Marketing Group.
Ms. Riley earned a BA in Spanish and an MBA in marketing from New Mexico State University.
Maureen Wesolowski, Marketing Research Consultant
Maureen Wesolowski provides marketing research services primarily for clients in the health care industry. She has been involved in a wide variety of both qualitative and quantitative research studies for HCD Research, including numerous focus groups.
Prior to her association with HCD Research, she served as the marketing research and planning department manager at Roche Diagnostic Systems, Inc. for eight years. There she conducted both qualitative and quantitative studies including focus groups for new product development projects, concept testing, testing of instrument prototypes and completed instruments, customer satisfaction and corporate image studies. She received formal training in conducting focus groups at the Burke Institute.
Prior to her tenure at Roche, Wesolowski was associate product manager at Electro-Nucleonics, Inc. and a registered medical technologist (ASCP) at Newark Beth Israel Medical Center.
She earned a BS in medical technology from Rutgers University and an MBA in marketing/management from Rutgers Graduate School of Management.