HCD Chart Audit Portal™
Our chart audit portal provides marketers of non-traditional products with an accurate and cost-effective method of obtaining comprehensive physician prescribing data. Using the portal, physicians can register for studies, enter chart data, complete qualitative interviews, obtain study instructions/FAQs, and correspond with HCD regarding technical issues - all on one secure website.
The most dynamic feature of the chart audit portal is an integrated analysis area in which perceived use versus actual use can be achieved through synchronized, on-line cross-tabulations. With these data, marketers can view cross-tabulations online to determine appropriate use versus labeling. In addition, they can estimate underuse or overuse to subsequently measure potential lost revenue as a result of inappropriate dosing. Marketers can also apply the calculations to predict a product's future performance forecast.
As a leading marketing and communications research company, HCD Research has a staff of research professionals who partner with clients to define objectives and design programs that help them achieve their advertising and marketing goals. If you would like to learn more about our services, please call us at 908-788-9393.