Your perception of a product: Where does it come from & how does it change your purchasing decision?
OUR BLOG
- Jan 14, 2022
- 3 min
On Myths and Methods
- Dec 22, 2021
- 5 min
HCD’s Webinar Series: A Frank Discussion on Consumer Cannabis Industry Challenges Recap
- Dec 8, 2021
- 6 min
The Power of Purpose: A Case Study on Consumer Perception and Brand Purpose
- Dec 2, 2021
- 3 min
HCD Research: Proudly, we are not a “neuromarketing company.”
- Nov 10, 2021
- 5 min
Neuromarketing During COVID: Flexibility, Agility, and Surviving a Pandemic
- Oct 7, 2021
- 6 min
Applying Behavioral Science to UX Research: How Neuro-Tools Diagnosed Vaccine Scheduling UX
- Sep 27, 2021
- 3 min
Getting in the Know: NeuroU 2021 Virtual Series
- Aug 26, 2021
- 5 min
Consumer Clustering, COVID-19, Concerts & More
- Jul 28, 2021
- 5 min
Addressing the WEIRD problem in consumer science: Representation in Research
- Jul 20, 2021
- 6 min
Never a Dull Moment? Optimizing the Value of Neuro-based UX Research
- Jun 23, 2021
- 4 min
Innovation Lab Webinar Panel: A Recap
- Jun 11, 2021
- 4 min
The HCD Mindset: 5 Highlights From Our Producer
- May 17, 2021
- 2 min
Reflecting on how much can change in the blink of an eye!
- May 11, 2021
- 6 min
The Brand-Consumer Connection: Finding Loyalty in the Loops
- Apr 12, 2021
- 7 min
iBeauty: The Update that Saved Cosmetics
- Mar 25, 2021
- 7 min
The Power in Knowing: How Media Marketing Optimized the “Now Streaming…” Craze
- Mar 18, 2021
- 4 min
Making Claims that Stick: Webinar Panel Recap
- Feb 22, 2021
- 9 min
COVID-19: A Call for Change
- Feb 11, 2021
- 10 min
Fight Back or Stand Back: The Fight-or-Flight Response