Norms, Metrics, & Media Madness: Webinar Panel Recap
By Allison Gutkowski & Kristopher Woung-Fallon Marketers and advertising agencies have always conducted research. For decades, they have...
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OUR BLOG
Jan 12, 20212 min read
Student Voices Series
Given the challenges of the current pandemic, students have been limited in immersive experiences globally due to the restrictions placed...
Jan 7, 20212 min read
HCD’s 2021 New Year’s Resolution: Prove it
We did it. 2020 is behind us, and 2021 will be all about moving forward. And at HCD, we plan to kick ass and take names in 2021. In...
Dec 21, 20204 min read
Holiday Shopping in 2020: a behavioral science perspective
It’s been… a year. Amid a U.S. presidential election and global pandemic, we’re entering the most unusual holiday season any of us have...
Nov 24, 20207 min read
It depends, and it’s complicated… What the Health?!
The health and wellness sector has demonstrated tremendous growth over the past few years, which has encouraged brands to explore the...
Nov 24, 20207 min read
It depends, and it’s complicated… What the Health?!
The health and wellness sector has demonstrated tremendous growth over the past few years, which has encouraged brands to explore the...
Nov 19, 20206 min read
Do You See What I See? Making the Most of Eye-Tracking in Retail
Coauthored by HCD’s VP of Research & Innovation, Michelle Niedziela, PhD, and Manager of Behavioral & Marketing Sciences, Kathryn Ambroze...
Nov 19, 20206 min read
Do You See What I See? Making the Most of Eye-Tracking in Retail
Coauthored by HCD’s VP of Research & Innovation, Michelle Niedziela, PhD, and Manager of Behavioral & Marketing Sciences, Kathryn Ambroze...
Nov 12, 20205 min read
The Packaging Love Story
Ah, the package – the start of many great love stories. A package sets expectations and provides promises of what our experiences will...
Nov 12, 20205 min read
The Packaging Love Story
Ah, the package – the start of many great love stories. A package sets expectations and provides promises of what our experiences will...
Aug 27, 20209 min read
The Neuroimaging Games: Who will come out on top?
Neuroimaging tools offer a lot of information by providing insight into the structure and function of the nervous system. The concept of...
Aug 27, 20209 min read
The Neuroimaging Games: Who will come out on top?
Neuroimaging tools offer a lot of information by providing insight into the structure and function of the nervous system. The concept of...
Jul 28, 20207 min read
Augmented Reality
The term augmented reality (AR) originally may have been overshadowed in the public eye by virtual reality (VR); however, its technology...
Jul 28, 20207 min read
Augmented Reality
The term augmented reality (AR) originally may have been overshadowed in the public eye by virtual reality (VR); however, its technology...
Jun 23, 20206 min read
The Three R’s Pushing Consumers’ Eco-Friendly Carts
as seen in INsights mag From plant-based burgers to paper straws, environmental initiatives are expanding to meet the demands of the...
Jun 23, 20206 min read
The Three R’s Pushing Consumers’ Eco-Friendly Carts
as seen in INsights mag From plant-based burgers to paper straws, environmental initiatives are expanding to meet the demands of the...
Jun 5, 20205 min read
Let’s Reflect: How to Explore Personal Bias
Perception is a fundamental factor in decision making. The lens in which we live our lives influences every choice, including the choice...
Jun 5, 20205 min read
Let’s Reflect: How to Explore Personal Bias
Perception is a fundamental factor in decision making. The lens in which we live our lives influences every choice, including the choice...
May 18, 20205 min read
Marketplace Alienation: Avoiding Consumer Discontent
Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...
May 18, 20205 min read
Marketplace Alienation: Avoiding Consumer Discontent
Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...
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