“In these uncertain times”… the problem with current messaging
Empathy… the most competitive product of the COVID-19 era. Advertisers are promoting messaging as a way to connect through phrases like...
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OUR BLOG
May 4, 20203 min read
“In these uncertain times”… the problem with current messaging
Empathy… the most competitive product of the COVID-19 era. Advertisers are promoting messaging as a way to connect through phrases like...
Apr 27, 20205 min read
Lean into Friction: Qualities of Quarantine
The entire world has felt the jolt from the ongoing pandemic of COVID-19. Routines of daily life are disrupted, making even the most...
Apr 27, 20205 min read
Lean into Friction: Qualities of Quarantine
The entire world has felt the jolt from the ongoing pandemic of COVID-19. Routines of daily life are disrupted, making even the most...
Apr 20, 20206 min read
Adjusting to New Norms: Consumers and Market Research Now
From family members to research houses to end clients, the entire world has been impacted by the pandemic and working to understand how...
Apr 20, 20206 min read
Adjusting to New Norms: Consumers and Market Research Now
From family members to research houses to end clients, the entire world has been impacted by the pandemic and working to understand how...
Mar 25, 20207 min read
The Show Must Go On: Consumer Research During Difficult Times
Navigating the COVID-19 situation has proved to dramatically shift the daily lives of entire countries. The COVID-19 pandemic evolves at...
Mar 25, 20207 min read
The Show Must Go On: Consumer Research During Difficult Times
Navigating the COVID-19 situation has proved to dramatically shift the daily lives of entire countries. The COVID-19 pandemic evolves at...
Feb 12, 20208 min read
How to Keep People in the Mood: The Art of an Efficient Ad Campaign
Over the past decade alone, the mediums in which advertisements are viewed have grown rapidly. From television ads and billboards to...
Feb 12, 20208 min read
How to Keep People in the Mood: The Art of an Efficient Ad Campaign
Over the past decade alone, the mediums in which advertisements are viewed have grown rapidly. From television ads and billboards to...
Feb 3, 20206 min read
The Impact of Logo Colors
As seen in INsights magazine… A business logo has the potential to encapsulate messages a company hopes to portray. While there are many...
Feb 3, 20206 min read
The Impact of Logo Colors
As seen in INsights magazine… A business logo has the potential to encapsulate messages a company hopes to portray. While there are many...
Oct 3, 201910 min read
Fame, Fortune or Failure: The Life of Celebrity Endorsements
Athletes, comedians, singers, actors, and more recently social media influencers are often strategically paired with certain brands in an...
Oct 3, 201910 min read
Fame, Fortune or Failure: The Life of Celebrity Endorsements
Athletes, comedians, singers, actors, and more recently social media influencers are often strategically paired with certain brands in an...
Sep 13, 20192 min read
The Greatest Collab of All Time: 3 Benefits of Brand & Product Teams Touching Base
Products provide utility to consumers but their value can only reach as far as branding takes them. HCD has been covering the topic of...
Sep 13, 20192 min read
The Greatest Collab of All Time: 3 Benefits of Brand & Product Teams Touching Base
Products provide utility to consumers but their value can only reach as far as branding takes them. HCD has been covering the topic of...
Sep 6, 201911 min read
The Brain, What is it good for?
What does it mean to do “neuro” research? Most of the time when we think of “neuro” we picture some sort of gadget or technology on...
Aug 30, 20193 min read
Reflection on my internship experience at HCD
With my internship coming to an end this week, I cannot help but wonder why the past two months flew by so fast. It feels like just...
Aug 30, 20193 min read
Reflection on my internship experience at HCD
With my internship coming to an end this week, I cannot help but wonder why the past two months flew by so fast. It feels like just...
Aug 19, 20196 min read
Reliability and Validity of Implicit Association Test
I remember when I was in an Experimental Methods course for my undergraduate psychology major, where my professor spent hours discussing...
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