Meet our New Data Science Consultant - Autumn!
Autumn Weeks, Ph.D. is a data science consultant with two years of experience in statistical analysis and modeling.
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OUR BLOG
Mar 9, 20232 min read
Reflecting on 30 Years of HCD Research: Lessons and Insights from the CEO
A note from Glenn Kessler, the founder and CEO of HCD Research I am excited to announce that this month marks the 30th anniversary of HCD...
Jul 27, 20229 min read
What On-demand Delivery Service Brands Need to Know About Consumer Perceptions of Their Brands
Using MaxImplicit to uncover brand perceptions
Mar 3, 20223 min read
A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Recap
A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Webinar Recap
Jan 20, 20225 min read
Your perception of a product: Where does it come from & how does it change your purchasing decision?
How does the perception of a product affect our purchasing decision? Where does it come from?
Jan 14, 20223 min read
On Myths and Methods
An article written by Michelle Niedziela on Neuroscience marketing research and how the industry keeps changing.
Aug 27, 20209 min read
The Neuroimaging Games: Who will come out on top?
Neuroimaging tools offer a lot of information by providing insight into the structure and function of the nervous system. The concept of...
Sep 6, 201911 min read
The Brain, What is it good for?
What does it mean to do “neuro” research? Most of the time when we think of “neuro” we picture some sort of gadget or technology on...
Jul 29, 201911 min read
Back to the Future: System 3
Our whole lives are spent anticipating what is yet to come. The time course of decision-making varies depending on the outcomes of both...
Dec 19, 20184 min read
Brand Harmony
The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...
Dec 3, 20185 min read
Is facial coding a valid means of collecting emotional state?
Cheaper, faster, better. This is what we want and we want it now. But what is best is not always what is fast or cheap. Facial coding...
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