OUR BLOG

May 20, 20224 min read

Brand Harmony: A Frank Discussion on Cross-Functional Teams to Cross-Functional Research Recap

HCD's Webinar on Brand Harmony - Does your Product meet the Promise?

Mar 23, 20223 min read

Does the Product Meet the Promise? Beating the Drum on Brand Harmony

What is Brand Harmony and why is it so important to any business strategy?

Jan 20, 20225 min read

Your perception of a product: Where does it come from & how does it change your purchasing decision?

How does the perception of a product affect our purchasing decision? Where does it come from?

May 18, 20205 min read

Marketplace Alienation: Avoiding Consumer Discontent

Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...