Brand Harmony: A Frank Discussion on Cross-Functional Teams to Cross-Functional Research Recap
HCD's Webinar on Brand Harmony - Does your Product meet the Promise?
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OUR BLOG
Mar 23, 20223 min read
Does the Product Meet the Promise? Beating the Drum on Brand Harmony
What is Brand Harmony and why is it so important to any business strategy?
Jan 20, 20225 min read
Your perception of a product: Where does it come from & how does it change your purchasing decision?
How does the perception of a product affect our purchasing decision? Where does it come from?
Feb 3, 20206 min read
The Impact of Logo Colors
As seen in INsights magazine… A business logo has the potential to encapsulate messages a company hopes to portray. While there are many...
Oct 3, 201910 min read
Fame, Fortune or Failure: The Life of Celebrity Endorsements
Athletes, comedians, singers, actors, and more recently social media influencers are often strategically paired with certain brands in an...
Dec 19, 20184 min read
Brand Harmony
The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...
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