OUR BLOG

Jan 12, 20221 min read

New Hire Alert

Helen Ross is a new hire at HCD Research as the Creative Marketing Manager!

May 4, 20203 min read

“In these uncertain times”… the problem with current messaging

Empathy… the most competitive product of the COVID-19 era. Advertisers are promoting messaging as a way to connect through phrases like...

Dec 19, 20184 min read

Brand Harmony

The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...