Neuroscience to boost your media insights
HCD Research continues to provide the best possible actionable results using the latest and most appropriate measures from neuroscience,...
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OUR BLOG
May 18, 20205 min read
Marketplace Alienation: Avoiding Consumer Discontent
Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...
Oct 3, 201910 min read
Fame, Fortune or Failure: The Life of Celebrity Endorsements
Athletes, comedians, singers, actors, and more recently social media influencers are often strategically paired with certain brands in an...
Dec 19, 20184 min read
Brand Harmony
The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...
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