Brand Harmony: A Frank Discussion on Cross-Functional Teams to Cross-Functional Research Recap
HCD's Webinar on Brand Harmony - Does your Product meet the Promise?
top of page
OUR BLOG
Feb 3, 20224 min read
Pandemic Challenges Call for Restyling Apple AirPods
Learn how Apple Airpods were affected by Covid-19; whether it was tweaking their brand or products to work with the change of consumers.
Apr 27, 20205 min read
Lean into Friction: Qualities of Quarantine
The entire world has felt the jolt from the ongoing pandemic of COVID-19. Routines of daily life are disrupted, making even the most...
Feb 4, 20199 min read
The Underlying Red Flags of Usability Testing
Usability testing has emerged in the market research world as a promising method to measure how consumers interact with a product,...
Apr 9, 201811 min read
HCD On The Road: Debunking Neurohype
For the past year or so (starting at Pangborn 2017), I’ve been sort of on tour discussing the trials and tribulations of using applied...
bottom of page