OUR BLOG

Meet our New Data Science Consultant - Autumn!

Apr 10, 20231 min read

News

Meet our New Data Science Consultant - Autumn!

Autumn Weeks, Ph.D. is a data science consultant with two years of experience in statistical analysis and modeling.

It's the Journey, not the Destination: Sensory Journey Mapping

Apr 5, 20235 min read

Blog

It's the Journey, not the Destination: Sensory Journey Mapping

As seen in Insights magazine... The product experience is a multifaceted process. It involves not just the physical use of the product...

HCD Research Webinar Series Recap: A Frank Discussion on 'Junk Science' in Emotion Research

Mar 17, 20234 min read

Blog

HCD Research Webinar Series Recap: A Frank Discussion on 'Junk Science' in Emotion Research

The lack of understanding of what "emotion" is has become apparent as business interest in understanding and measuring consumer emotions...

Reflecting on 30 Years of HCD Research: Lessons and Insights from the CEO

Mar 9, 20232 min read

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Reflecting on 30 Years of HCD Research: Lessons and Insights from the CEO

A note from Glenn Kessler, the founder and CEO of HCD Research I am excited to announce that this month marks the 30th anniversary of HCD...

The Emotion Paradox in Consumer Research

Feb 6, 20235 min read

Blog

The Emotion Paradox in Consumer Research

The 3 main points: operationally defining emotion, validating measures of emotion, and consumer relevant emotional research.

What On-demand Delivery Service Brands Need to Know About Consumer Perceptions of Their Brands

Jul 27, 20229 min read

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What On-demand Delivery Service Brands Need to Know About Consumer Perceptions of Their Brands

Using MaxImplicit to uncover brand perceptions

May 20, 20224 min read

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Brand Harmony: A Frank Discussion on Cross-Functional Teams to Cross-Functional Research Recap

HCD's Webinar on Brand Harmony - Does your Product meet the Promise?

A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Recap

Mar 3, 20223 min read

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A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Recap

A Frank Discussion on Health & Nutrition Trends: Nutraceuticals - Foods That Perform Webinar Recap

Pandemic Challenges Call for Restyling Apple AirPods

Feb 3, 20224 min read

Blog

Pandemic Challenges Call for Restyling Apple AirPods

Learn how Apple Airpods were affected by Covid-19; whether it was tweaking their brand or products to work with the change of consumers.

Your perception of a product: Where does it come from & how does it change your purchasing decision?

Jan 20, 20225 min read

Blog

Your perception of a product: Where does it come from & how does it change your purchasing decision?

How does the perception of a product affect our purchasing decision? Where does it come from?

Jan 14, 20223 min read

Blog

On Myths and Methods

An article written by Michelle Niedziela on Neuroscience marketing research and how the industry keeps changing.

Nov 12, 20205 min read

Blog

The Packaging Love Story

Ah, the package – the start of many great love stories. A package sets expectations and provides promises of what our experiences will...

Neuroscience to boost your media insights

Aug 26, 20202 min read

News

Neuroscience to boost your media insights

HCD Research continues to provide the best possible actionable results using the latest and most appropriate measures from neuroscience,...

Jul 28, 20207 min read

Blog

Augmented Reality

The term augmented reality (AR) originally may have been overshadowed in the public eye by virtual reality (VR); however, its technology...

How to Keep People in the Mood: The Art of an Efficient Ad Campaign

Feb 12, 20208 min read

Blog

How to Keep People in the Mood: The Art of an Efficient Ad Campaign

Over the past decade alone, the mediums in which advertisements are viewed have grown rapidly. From television ads and billboards to...

Feb 3, 20206 min read

Blog

The Impact of Logo Colors

As seen in INsights magazine… A business logo has the potential to encapsulate messages a company hopes to portray. While there are many...

Sep 6, 201911 min read

Blog

The Brain, What is it good for?

What does it mean to do “neuro” research? Most of the time when we think of “neuro” we picture some sort of gadget or technology on...

Reliability and Validity of Implicit Association Test

Aug 19, 20196 min read

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Reliability and Validity of Implicit Association Test

I remember when I was in an Experimental Methods course for my undergraduate psychology major, where my professor spent hours discussing...

Dec 19, 20184 min read

Blog

Brand Harmony

The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...

Is facial coding a valid means of collecting emotional state?

Dec 3, 20185 min read

Blog

Is facial coding a valid means of collecting emotional state?

Cheaper, faster, better. This is what we want and we want it now. But what is best is not always what is fast or cheap. Facial coding...