OUR BLOG

Aug 15, 20221 min read

Meet our new market research analyst-Sophia!

Sophia is a recent graduate from the University of Rochester, where she received a Bachelor of Science in Brain and Cognitive Sciences...

Jan 14, 20223 min read

On Myths and Methods

An article written by Michelle Niedziela on Neuroscience marketing research and how the industry keeps changing.

Jul 28, 20207 min read

Augmented Reality

The term augmented reality (AR) originally may have been overshadowed in the public eye by virtual reality (VR); however, its technology...

Sep 6, 201911 min read

The Brain, What is it good for?

What does it mean to do “neuro” research? Most of the time when we think of “neuro” we picture some sort of gadget or technology on...

Aug 19, 20196 min read

Reliability and Validity of Implicit Association Test

I remember when I was in an Experimental Methods course for my undergraduate psychology major, where my professor spent hours discussing...

Aug 7, 201914 min read

Brainstorming: The Evolution of Thought Theories

Various types of mental frameworks have been developed in attempts to conceptualize the mind and the way we, as humans, think....

Jun 20, 20194 min read

Reflection on NeuroU 2019

Last week, I had the opportunity to attend the NeuroU conference organized by HCD Research as a medium to discuss the future of...

Feb 4, 20199 min read

The Underlying Red Flags of Usability Testing

Usability testing has emerged in the market research world as a promising method to measure how consumers interact with a product,...

Dec 3, 20185 min read

Is facial coding a valid means of collecting emotional state?

Cheaper, faster, better. This is what we want and we want it now. But what is best is not always what is fast or cheap. Facial coding...

Apr 9, 201811 min read

HCD On The Road: Debunking Neurohype

For the past year or so (starting at Pangborn 2017), I’ve been sort of on tour discussing the trials and tribulations of using applied...