OUR BLOG

Jan 14, 20223 min read

On Myths and Methods

An article written by Michelle Niedziela on Neuroscience marketing research and how the industry keeps changing.

Nov 24, 20207 min read

It depends, and it’s complicated… What the Health?!

The health and wellness sector has demonstrated tremendous growth over the past few years, which has encouraged brands to explore the...

Aug 27, 20209 min read

The Neuroimaging Games: Who will come out on top?

Neuroimaging tools offer a lot of information by providing insight into the structure and function of the nervous system. The concept of...

Aug 26, 20202 min read

Neuroscience to boost your media insights

HCD Research continues to provide the best possible actionable results using the latest and most appropriate measures from neuroscience,...

May 19, 20202 min read

Consumers Overwhelmingly Want Telemedicine to Be Part of Their Health Care

30% of consumers would consider changing physicians if their doctor didn’t offer telemedicine. Flemington, NJ May 16, 2020: HCD Research...

May 18, 20205 min read

Marketplace Alienation: Avoiding Consumer Discontent

Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...

Apr 20, 20206 min read

Adjusting to New Norms: Consumers and Market Research Now

From family members to research houses to end clients, the entire world has been impacted by the pandemic and working to understand how...

Mar 25, 20207 min read

The Show Must Go On: Consumer Research During Difficult Times

Navigating the COVID-19 situation has proved to dramatically shift the daily lives of entire countries. The COVID-19 pandemic evolves at...

Feb 12, 20208 min read

How to Keep People in the Mood: The Art of an Efficient Ad Campaign

Over the past decade alone, the mediums in which advertisements are viewed have grown rapidly. From television ads and billboards to...

Feb 3, 20206 min read

The Impact of Logo Colors

As seen in INsights magazine… A business logo has the potential to encapsulate messages a company hopes to portray. While there are many...

Dec 3, 20185 min read

Is facial coding a valid means of collecting emotional state?

Cheaper, faster, better. This is what we want and we want it now. But what is best is not always what is fast or cheap. Facial coding...