OUR BLOG

Aug 26, 20202 min read

Neuroscience to boost your media insights

HCD Research continues to provide the best possible actionable results using the latest and most appropriate measures from neuroscience,...

May 4, 20203 min read

“In these uncertain times”… the problem with current messaging

Empathy… the most competitive product of the COVID-19 era. Advertisers are promoting messaging as a way to connect through phrases like...

Apr 27, 20205 min read

Lean into Friction: Qualities of Quarantine

The entire world has felt the jolt from the ongoing pandemic of COVID-19. Routines of daily life are disrupted, making even the most...

Apr 20, 20206 min read

Adjusting to New Norms: Consumers and Market Research Now

From family members to research houses to end clients, the entire world has been impacted by the pandemic and working to understand how...

Mar 25, 20207 min read

The Show Must Go On: Consumer Research During Difficult Times

Navigating the COVID-19 situation has proved to dramatically shift the daily lives of entire countries. The COVID-19 pandemic evolves at...