OUR BLOG

Mar 17, 20234 min read

HCD Research Webinar Series Recap: A Frank Discussion on 'Junk Science' in Emotion Research

The lack of understanding of what "emotion" is has become apparent as business interest in understanding and measuring consumer emotions...

Dec 20, 20225 min read

Clearing the Neuro-Hype Air: Addressing Emotion AI, Facial Coding, and Biometrics

The following blog is in response to the ICO’s statement, which can be read here. Neuro-hype has plagued the world of applied consumer...

Dec 3, 20185 min read

Is facial coding a valid means of collecting emotional state?

Cheaper, faster, better. This is what we want and we want it now. But what is best is not always what is fast or cheap. Facial coding...