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OUR BLOG
Jul 27, 20229 min read
What On-demand Delivery Service Brands Need to Know About Consumer Perceptions of Their Brands
Using MaxImplicit to uncover brand perceptions
May 27, 20222 min read
SIMPLICIT - Combining Emotional Scaling with Timed Reaction Tests
SIMPLICIT, combining emotional scaling with timed reaction tests to show how perceptions and affective responses predict consumer decisions.
Aug 19, 20196 min read
Reliability and Validity of Implicit Association Test
I remember when I was in an Experimental Methods course for my undergraduate psychology major, where my professor spent hours discussing...
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