SIMPLICIT - Combining Emotional Scaling with Timed Reaction Tests
SIMPLICIT, combining emotional scaling with timed reaction tests to show how perceptions and affective responses predict consumer decisions.
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OUR BLOG
Jun 5, 20205 min read
Let’s Reflect: How to Explore Personal Bias
Perception is a fundamental factor in decision making. The lens in which we live our lives influences every choice, including the choice...
Aug 19, 20196 min read
Reliability and Validity of Implicit Association Test
I remember when I was in an Experimental Methods course for my undergraduate psychology major, where my professor spent hours discussing...
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