SIMPLICIT - Combining Emotional Scaling with Timed Reaction Tests
SIMPLICIT, combining emotional scaling with timed reaction tests to show how perceptions and affective responses predict consumer decisions.
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OUR BLOG
Aug 26, 20202 min read
Neuroscience to boost your media insights
HCD Research continues to provide the best possible actionable results using the latest and most appropriate measures from neuroscience,...
Aug 19, 20196 min read
Reliability and Validity of Implicit Association Test
I remember when I was in an Experimental Methods course for my undergraduate psychology major, where my professor spent hours discussing...
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