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OUR BLOG
Nov 23, 20202 min read
Aug 26, 20202 min read
Neuroscience to boost your media insights
HCD Research continues to provide the best possible actionable results using the latest and most appropriate measures from neuroscience,...
Jul 28, 20207 min read
Augmented Reality
The term augmented reality (AR) originally may have been overshadowed in the public eye by virtual reality (VR); however, its technology...
May 19, 20202 min read
Consumers Overwhelmingly Want Telemedicine to Be Part of Their Health Care
30% of consumers would consider changing physicians if their doctor didn’t offer telemedicine. Flemington, NJ May 16, 2020: HCD Research...
May 18, 20205 min read
Marketplace Alienation: Avoiding Consumer Discontent
Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...
Mar 25, 20207 min read
The Show Must Go On: Consumer Research During Difficult Times
Navigating the COVID-19 situation has proved to dramatically shift the daily lives of entire countries. The COVID-19 pandemic evolves at...
Jul 29, 201911 min read
Back to the Future: System 3
Our whole lives are spent anticipating what is yet to come. The time course of decision-making varies depending on the outcomes of both...
Feb 4, 20199 min read
The Underlying Red Flags of Usability Testing
Usability testing has emerged in the market research world as a promising method to measure how consumers interact with a product,...
Dec 3, 20185 min read
Is facial coding a valid means of collecting emotional state?
Cheaper, faster, better. This is what we want and we want it now. But what is best is not always what is fast or cheap. Facial coding...
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