OUR BLOG

Sep 6, 201911 min read

The Brain, What is it good for?

What does it mean to do “neuro” research? Most of the time when we think of “neuro” we picture some sort of gadget or technology on...

Feb 4, 20199 min read

The Underlying Red Flags of Usability Testing

Usability testing has emerged in the market research world as a promising method to measure how consumers interact with a product,...

Dec 3, 20185 min read

Is facial coding a valid means of collecting emotional state?

Cheaper, faster, better. This is what we want and we want it now. But what is best is not always what is fast or cheap. Facial coding...

Apr 9, 201811 min read

HCD On The Road: Debunking Neurohype

For the past year or so (starting at Pangborn 2017), I’ve been sort of on tour discussing the trials and tribulations of using applied...