The Emotion Paradox in Consumer Research
The 3 main points: operationally defining emotion, validating measures of emotion, and consumer relevant emotional research.
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OUR BLOG
Dec 20, 20225 min read
Clearing the Neuro-Hype Air: Addressing Emotion AI, Facial Coding, and Biometrics
The following blog is in response to the ICO’s statement, which can be read here. Neuro-hype has plagued the world of applied consumer...
Jan 14, 20223 min read
On Myths and Methods
An article written by Michelle Niedziela on Neuroscience marketing research and how the industry keeps changing.
Aug 27, 20209 min read
The Neuroimaging Games: Who will come out on top?
Neuroimaging tools offer a lot of information by providing insight into the structure and function of the nervous system. The concept of...
Sep 6, 201911 min read
The Brain, What is it good for?
What does it mean to do “neuro” research? Most of the time when we think of “neuro” we picture some sort of gadget or technology on...
Dec 6, 20187 min read
Neuromarketing: Identifying The Fact From the Fiction
One of the striking narratives that plagued 2016 was the emergence of fake news. With the decline of the newspaper and growth of viral...
Dec 3, 20185 min read
Is facial coding a valid means of collecting emotional state?
Cheaper, faster, better. This is what we want and we want it now. But what is best is not always what is fast or cheap. Facial coding...
Apr 9, 201811 min read
HCD On The Road: Debunking Neurohype
For the past year or so (starting at Pangborn 2017), I’ve been sort of on tour discussing the trials and tribulations of using applied...
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