OUR BLOG

Feb 6, 20235 min read

The Emotion Paradox in Consumer Research

The 3 main points: operationally defining emotion, validating measures of emotion, and consumer relevant emotional research.

Dec 20, 20225 min read

Clearing the Neuro-Hype Air: Addressing Emotion AI, Facial Coding, and Biometrics

The following blog is in response to the ICO’s statement, which can be read here. Neuro-hype has plagued the world of applied consumer...

Jan 14, 20223 min read

On Myths and Methods

An article written by Michelle Niedziela on Neuroscience marketing research and how the industry keeps changing.

Aug 27, 20209 min read

The Neuroimaging Games: Who will come out on top?

Neuroimaging tools offer a lot of information by providing insight into the structure and function of the nervous system. The concept of...

Sep 6, 201911 min read

The Brain, What is it good for?

What does it mean to do “neuro” research? Most of the time when we think of “neuro” we picture some sort of gadget or technology on...

Dec 6, 20187 min read

Neuromarketing: Identifying The Fact From the Fiction

One of the striking narratives that plagued 2016 was the emergence of fake news. With the decline of the newspaper and growth of viral...

Dec 3, 20185 min read

Is facial coding a valid means of collecting emotional state?

Cheaper, faster, better. This is what we want and we want it now. But what is best is not always what is fast or cheap. Facial coding...

Apr 9, 201811 min read

HCD On The Road: Debunking Neurohype

For the past year or so (starting at Pangborn 2017), I’ve been sort of on tour discussing the trials and tribulations of using applied...