OUR BLOG

Aug 26, 20202 min read

Neuroscience to boost your media insights

HCD Research continues to provide the best possible actionable results using the latest and most appropriate measures from neuroscience,...

Sep 6, 201911 min read

The Brain, What is it good for?

What does it mean to do “neuro” research? Most of the time when we think of “neuro” we picture some sort of gadget or technology on...

Dec 6, 20187 min read

Neuromarketing: Identifying The Fact From the Fiction

One of the striking narratives that plagued 2016 was the emergence of fake news. With the decline of the newspaper and growth of viral...

Apr 9, 201811 min read

HCD On The Road: Debunking Neurohype

For the past year or so (starting at Pangborn 2017), I’ve been sort of on tour discussing the trials and tribulations of using applied...