Neuroscience to boost your media insights
HCD Research continues to provide the best possible actionable results using the latest and most appropriate measures from neuroscience,...
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OUR BLOG
Sep 6, 201911 min read
The Brain, What is it good for?
What does it mean to do “neuro” research? Most of the time when we think of “neuro” we picture some sort of gadget or technology on...
Dec 6, 20187 min read
Neuromarketing: Identifying The Fact From the Fiction
One of the striking narratives that plagued 2016 was the emergence of fake news. With the decline of the newspaper and growth of viral...
Apr 9, 201811 min read
HCD On The Road: Debunking Neurohype
For the past year or so (starting at Pangborn 2017), I’ve been sort of on tour discussing the trials and tribulations of using applied...
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