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OUR BLOG
Apr 5, 20235 min read
It's the Journey, not the Destination: Sensory Journey Mapping
As seen in Insights magazine... The product experience is a multifaceted process. It involves not just the physical use of the product...
Jan 20, 20225 min read
Your perception of a product: Where does it come from & how does it change your purchasing decision?
How does the perception of a product affect our purchasing decision? Where does it come from?
May 18, 20205 min read
Marketplace Alienation: Avoiding Consumer Discontent
Heraclitus said it best when mentioning “change is the only constant in life.” To keep up with the ever-changing consumer, companies work...
Sep 13, 20192 min read
The Greatest Collab of All Time: 3 Benefits of Brand & Product Teams Touching Base
Products provide utility to consumers but their value can only reach as far as branding takes them. HCD has been covering the topic of...
Dec 19, 20184 min read
Brand Harmony
The idea of brand harmony or brand harmonization is not new. It’s the idea that there is importance in ensuring that all products within...
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