In partnership with Reckitt, this poster explores how insights from multiple data collection sources (implicit & explicit) is an effective way of creating a cohesive story with clear actionable insights regarding which attributes impact decision making (which to target & which to avoid). In addition, it discusses how implicit reaction time testing can be used as a technique to uncover strong associations to liking-independent variables for better differentiation.

This poster highlights the combination of neuro-physiological (EEG and biometrics) and psychology tools (mood assessments) with a behavioral paradigm to better understand how sensory cues and perceptions can drive product efficacy in the wellness space.

This poster explores the complexities in measuring emotion, including difficulties ranging from misused tools to overreaching, unsupported claims and explores how conducting impactful emotion research requires planning, critical thinking, and consideration of context.

This poster explores how cannabis consumers (current users and non-users) knowledge, expectations and perceptions differ among formats and within the category, as well as the untapped potential and unmet needs.

This poster explores effectively using a behavioral approach to identify sensory-based drivers of consumer behavior to disrupt behavior with new innovations, creating actionable behavioral design.

This poster reveals how a multi-dimensional approach and understanding of consumer perception and experience leads to deeper insights that inform how products are developed and positioned.

This poster breaks down two case studies that looked at consumer drivers when viewing cannabis products. Key takeaways reveal the need to better understand and address this growing market, through methods such as the consumer technical model.

HCD's Michelle Niedziela joined the World Taste and Smell Day Association to help create a Perceived Value Study, which will uncover how much people value taste and smell. The survey will be discussed, in addition to other topics, on the World Taste and Smell Day on September 14, 2022.