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Student Voices Series

Given the challenges of the current pandemic, students have been limited in immersive experiences globally due to the restrictions placed on in-person interaction. HCD Research sought to host a current student through virtual and project-based experiential learning activities to aid in this need. During the 2021 winter term, we are excited to welcome Alyssa Rotondo, a Muhlenberg College student, as a Scientific Communications Intern!

By supporting students to develop transferable skills and gain knowledge about Applied Consumer Neuroscience, future leaders- like Alyssa- will be well-equipped to find innovative solutions for challenging questions.




Meet Alyssa!

Alyssa Rotondo is a first-year student at Muhlenberg College majoring in Neuroscience on the Pre-Med track. She is originally from New York City but now resides in Holmdel, NJ. With great confidence, she describes herself as a people person and is intrigued by other people’s outlooks and stories. She is especially interested in experiences with people from uncommon backgrounds and environments to gain new and useful perspectives. Her personal passions include a great love of animals, humanity, and nature.

She chose to pursue the medical field, in particular neuroscience, due to an experience that occurred recently when her grandmother fell victim to Alzheimer’s Dementia. She aspires to utilize ingenuity to confront this affliction, hoping to eradicate, or at least, alleviate this trauma. Through her time spent volunteering for organizations, she has gained insights and discovered that people stand to benefit much when offered comfort. Undoubtedly, Alyssa considers herself a STEM student, and holds in high regard similar disciplines as they provide balance, insight, and purpose as the broad challenges our world faces today demand fresh, bold outlooks. This is why she chose to engage in interdisciplinary studies which require a strong background in the liberal arts and believes that societies will witness true advancements in the future from the merging of contrasting fields from which we will draw upon repeatedly.

In the upcoming weeks, keep an eye out for Alyssa’s contributions to HCD’s “Student Voices” blog posts where she will be covering a variety of topics in the consumer research industry as well as her experience working with our team!

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